You can get bean type pillows, adjustable filling pillows, memory foam pillows, pillows that guarantee you're always cool, pillows that you're supposed to cuddle with your whole body, all kinds.
It dates back to 1878, when the owner of a department store in Philadelphia did it. He called it a "white sale" because most bedding was just white at the time.
Of course, these are just the big chain stores - the local shops and restaurants will make their own calls on when they're going to be open for business.
So I thought, well, here's a rare occasion where I can try something new, eat popcorn, and not tempt Husbando with foods his doctor says he can't have.